Quebec's Vape Flavour Ban: A Devastating Blow to Vaping Industry

Quebec's Vape Flavour Ban: A Devastating Blow to Vaping Industry

The Quebec government's recent announcement to abolish the right to market non-tobacco flavours for vaping products has sent shockwaves through the vaping industry in the province. The Quebec Vaping Shops Alliance, a group representing over 400 independent vaping shops, has expressed deep concern that this ban will result in the closure of these shops, leading to significant economic losses and unemployment for over 2,200 people employed in the industry. In this article, we will delve into the implications of this ban, the reasons behind it, and the potential consequences for the vaping business in Quebec.

Impact on Quebec's Vaping Industry

The Quebec Vaping Shops Alliance, led by spokesperson David Lévesque, has highlighted that the vaping industry in Quebec is a significant contributor to the economy, generating over $300 million in economic benefits. The closure of 400 independent vaping shops would have severe consequences, not only in terms of lost revenue and job losses but also in terms of the impact on consumers who rely on these shops for their vaping needs. The Alliance argues that the ban on non-tobacco flavours will disproportionately affect their business, as flavours account for the bulk of sales in vaping shops.

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New Regulation on Vaping in Quebec

The Health Minister of Quebec, Christian Dubé, unveiled the new regulation on vaping, which aims to ban non-tobacco flavours for vaping products. The government's draft regulation provides for a 45-day consultation period, but shops must stop selling flavours in 90 days. Dubé cited concerns about the increasing prevalence of vaping among young people as the primary reason for the proposed regulations. A survey conducted by the government showed that the proportion of young people who vaped increased fivefold in six years, from 4 per cent in 2013 to 21 per cent in 2019. Dubé expressed his concern that this trend could have serious health consequences for young people and is a significant public health challenge that needs to be addressed urgently.

Expected Consequences and Concerns

While the Health Minister's intentions to protect young people from the harms of vaping are understandable, the Quebec Vaping Shops Alliance has raised several concerns about the ban on non-tobacco flavours. One major concern is the potential for increased smuggling and illegal sales of vaping products. Dubé himself admitted that he expected his decision to lead to people obtaining vaping flavours via the internet, which could open the door to unregulated and potentially dangerous products. The Alliance predicts that within days, organized crime, Ontario-based websites, and Indigenous communities may take over the supply of new customers, leading to further challenges for the vaping industry in Quebec.

Compromise Solutions for Youth Protection and Vaping Businesses

The Quebec Vaping Shops Alliance is advocating for compromise solutions that would limit access to youth while safeguarding the vaping businesses in the province. They believe that a blanket ban on non-tobacco flavours is not the most effective approach and could have unintended consequences. The Alliance is urging the Quebec government to consider alternative measures such as stricter age verification protocols, increased education and awareness campaigns about the risks of vaping, and stricter enforcement against illegal sales to minors. They emphasize the importance of finding a balance between protecting youth and supporting a legitimate industry that provides employment opportunities and economic benefits to the province.


The proposed ban on non-tobacco flavours for vaping products in Quebec has raised significant concerns among the vaping industry and the Quebec Vaping Shops Alliance. While the Health Minister's intentions to protect young people from the harms of vaping are commendable, the Alliance argues that a blanket ban on flavours could have severe consequences for the industry, leading to store closures, job losses, and potential risks associated with illegal sales.